Lightblue created a campaign with a spectacle including two highly trained wingsuit athletes jumping from the top of Burj Khalifa and soaring down to the landing.ħ Department of Tourism and Commerce Marketing (DTCM) In anticipation of the regional launch of the PlayStation 5, Lightblue conceptualised a series of world-class stunt executions with a diverse audience in mind to bring to life the limitless possibilities of the console. #WeAreUnbreakable is a joint initiative between creative agency TBWA\RAAD and Lebanese television channel MTV, in collaboration with Swiss artist Simon Berger who flew all the way from Geneva to support the cause. The entire country collapsed. But their resilience, their determination to unveil the truth and to see justice take its course remained unbroken. On August 4, 2020, Lebanese citizen’s homes were broken, along with their lives, hearts, dreams, hopes and families. On the 90th Saudi National Day, Lego Saudi Stores collaborated with Havas Middle East to take create a newspaper front page in Lego.
Lego’s Saudi Stores recreated a leading Saudi newspaper on the morning of Saudi National Day to highlight the nation’s pride and progress. Saudi National Day Lego Al Madina Newspaper The first-of-its-kind stunt celebrates Adidas’s drive to offer a wider choice of technical apparel for athletes everywhere, simultaneously inspiring confidence in women and building on its commitment to making
On June 24, Adidas unveiled the world’s first liquid billboard in Dubai, in line with the brand’s recent debut of its Burkini Collection.
With the help of Sarha, global professional photographers were able to connect remotely and join Sarha on a journey of discovery and be among the first group of people to ever witness and capture the land of Saudi Arabia that has opened its doors to tourism for the first time. Meet Sarha: the first content-creating camel, who helped Wunderman Thompson put STC (Saudi Telcom), the kingdom’s biggest network, to the ultimate test and demonstrate its widest coverage. Saudi Arabia has vast deserts, and many parts of the country are uninhabited, un-survivable and un-reachable by most – except for the desert camel, the only being that can easily get there.
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